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Since 1987, Central Illinois has been kicking off the summer with the St. Jude Louie Louie Parade and RiverJam in downtown Peoria with the sole purpose of raising money for the St. Jude Children’s Research Hospital. We have raised over $300,000 for St. Jude since this event began.

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If you would like to participate in the Parade or be a sponsor, simply click the link below and fill out our online form. If you have any questions, please feel free to use the contact form at the bottom of the page.


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Join us after the Parade at the RiverJam for live music, entertainment, and fun for the kids. Admission is free! Here is this year’s lineup:

  • 5:00 PM – 5:30 PM       Metamora HS Red Steel
  • 5:30 PM – 7:00 PM       3 and A Half Men
  • 7:30 PM – 9:00 PM       JammSammich
  • 9:30 PM – 11:00 PM     Dexter O’Neal and the Funk Yard

Parade Route

Parade Route

Setup begins at 3:30pm
Parade starts at 4:30pm
The parade will end at the riverfront landing.

Parade Participants and Bands

Advanced Medical Transport

Bungee Fitness @ Body Fitness

Calicotte Landscape Co.

Central Illinois Parrot Head Club

Corn Stock Theatre

Fengel 4 Sheriff

Ghostbusters Peoria

Girls Down Under

Heroes INC.

Holy Family Catholic School

Illinois Association of Highway Engineers

Kaboom with Bradley

Kuk Sool Won of Peoria

Lipstick Chicks

Mid-Illini Jeepers

Mirror Salon Beards N BlowOuts

Peoria Brick Company

Peoria Chiefs

Peoria Crime Stoppers

Peoria Fire Department

Peoria Jaycees

Peoria Police DARE

Reynolds Clan

Roger and Lisa Crow

Sadface Killer

Star Wars Costuming Groups

Thriller Jeep

Tricoci University of Beauty Culture

Tumble Jungle Bus

Two Sisters and a Warehouse

Wailin’ R Berry and the Sonic King Raiders with Jeremy David Baker

Walters Brothers Harley-Davidson