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Since 1987, Central Illinois has been kicking off the summer with the St. Jude Louie Louie Parade and RiverJam in downtown Peoria with the sole purpose of raising money for the St. Jude Children’s Research Hospital. We have raised over $300,000 for St. Jude since this event began.

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If you would like to participate in the Parade or be a sponsor, simply click the link below and fill out our online form. If you have any questions, please feel free to use the contact form at the bottom of the page.


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Join us after the Parade at the RiverJam for live music and entertainment. Admission is free! Here is this year’s lineup:

  • 5:30 PM – 7:00 PM       3 and A Half Men
  • 7:30 PM – 9:00 PM       JammSammich
  • 9:30 PM – 11:00 PM     Dexter O’Neal and the Funk Yard

Parade Route

Parade Route

Setup begins at 3:30pm
Parade starts at 4:30pm
The parade will end at the riverfront landing.

Parade Participants and Bands

Advanced Medical Transport

Central Illinois Parrot Head Club

Ghostbusters Peoria

Girls Down Under

Illinois Association of Highway Engineers

Kuk Sool Won of Peoria

Left Hand Brewing Company

Mid-Illini Jeepers

Midstate College

Mirror Salon Beards N BlowOuts

Roger and Lisa Crow

Thriller Jeep

Tumble Jungle Bus